TomTom technology to be available in BlackBerry 10 phones

In the development of mapping technology in to the mobile industry, Apple Inc. and Research In Motion Ltd. are seemed to be in the similar state. The Dutch in-car routing establishment TomTom has announced that it has certified its map and real time traffic data to Apple follows an unveiling of a similar affiliation with RIM.

TomTom and the Waterloo-based mobile manufacturer announced that BlackBerry will use TomToM technology. The TomTom services will be used in applications like BlackBerry Maps, Traffic and BlackBerry Locate, which allow third-party software developers to access the information for the development of their own applications. It is also being anticipated that the mapping service will be offered on RIM’s BB10 software platform and smartphones scheduled for release in the latter part of 2012.

At the annual Worldwide Developers Conference of Apple, the company displayed an upgraded operating process for mobile tool that incorporates a modified mapping program to substitute Google Maps. TomTom said it signed a worldwide agreement with Apple for maps and related information. Apple also confirmed that it is working to build Siri voice activation know-how in to control systems in automobiles.

With the assistance of the voice command button on your steering wheel, you will be able to ask Siri questions without taking your eyes off the road, Apple stated on a website describing the new iOS 6 platform. Observers are of the opinion that the rise of TomTom is a blow to Google, which has enjoyed a governing position in the mobile mapping surroundings, arguing as well that use of the know-how by RIM and Apple ought to drive improvements in its performance.

TomTom on BlackBerry and the iOS 6 also reveals the growing value of navigation services for mobile devices, with a recent study concluding that TomTom’s traffic information allows drivers to select the best route to their destinations and saves commuters roughly 50 minutes of travel time per week and the growing importance of in-car navigation application offers a chance for RIM, which was early to the game when it acquired Ottawa-based QNX Application Systems in 2010 in part to boost its performance in the automotive sector.

QNX expertise supports wireless digital services including video-on-demand and GPS navigation, and has been licensed for over 17 million in-vehicle systems. The company unveiled a cloud-connected idea automobile early this year in Las Vegas that includes smartphone integration with Bluetooth, a reconfigurable digital device cluster and high-definition hands-free communications.